India’s Streaming Audience Poised to Reach 600 Million by 2024, Report Suggests

India’s Streaming Audience Poised to Reach 600 Million by 2024, Report Suggests
Streaming was the biggest growth story in India during a pandemic affected 2021, while the film and TV sectors recovered, the annual Ey/Federation of Indian Chambers of Commerce and Industry media industry report reveals.

The streaming audience grew from 450 million in 2020 to 497 million in 2021 and the report estimates that the number will exceed 600 million by 2024. The data excludes YouTube, which crossed 500 million monthly active users towards the end of 2021. The report notes that Disney Plus Hotstar, Mx Player, ZEE5, Jio TV and Amazon Prime Video are the top five apps, in that order, in terms of downloads and that Disney Plus Hotstar, YouTube, SonyLIV, ZEE5 and Netflix are the top five apps by revenue. Video subscriptions generated INR54 billion ($706 million).

Television remained the largest entertainment market in India at INR720 billion ($9.4 billion) and is projected to grow to INR826 billion ($10.8 billion) by 2024. Television advertising grew 25% in 2021, recovering from a 22% drop
See full article at Variety - Film News »

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